WHAT I DO BEST
Whether your business is struggling to increase sales, setting up a new venture, or redefining your strategy to reach other companies, I help you cut through the noise and get results. With a clear, actionable plan tailored to your market, I turn challenges into opportunities and make sure your products reach the clients who matter most.
In today’s competitive market, B2B businesses face complex marketing and sales challenges: aligning strategy with execution, engaging clients with relevant content, and measuring impact effectively, to name some.
The reality is that:
I build marketing strategies on evidence to anticipate changes and create campaigns that respond to what the market actually needs.
The Nextera brand by Solina and its solutions had low awareness both internally and externally. I was brought in to build brand awareness and effectively communicate Nextera by Solina’s offerings in the plant-based meat category, as well as to drive lead generation through performance marketing.
Rubies’ growing portfolio of licensed brands required additional support in brand and portfolio management, ranging from soft to hard licenses in the Spanish market.
I was initially hired to manage the soft licensed brand portfolio and eventually took on responsibility for the hard brands and all related marketing activations.
The business aimed to increase sales among current customers and attract new ones. To achieve this, new products were developed, and a brand update was needed.
They sought to refresh their visual identity, make their product portfolio more appealing to customers and prospects, and ultimately boost sales.
De la Peña was a personal entrepreneurial project focused on commercializing tropical and exotic dried fruits. As co-founder, I was responsible for marketing & sales. Generating initial sales and achieving profitability was essential.
Great strategies often lose momentum in execution—getting fragmented or deprioritized before reaching results.
I bridge the gap by aligning teams, setting milestones, and driving consistent implementation until goals are achieved.
Leads are generated but too often lost without a strong nurturing journey.
I design structured nurturing flows, combining content and automation to help sales convert leads into loyal clients.
Content is produced but fails to connect, leaving engagement and trust low.
I use consumer psychology and insights to create content that resonates, builds trust, and drives real engagement.
Rely on a marketing professional who combines strategic vision with a hands-on approach to execution. I don’t just design plans—I make them happen. With strong analytical skills, I translate data and market insights into clear actions, and my experience as an entrepreneur gives me a practical understanding of business challenges and how to navigate them.
That blend of strategist, doer, analyst, and entrepreneur is rare. But it’s exactly what I bring—ready to help your business grow with clarity, focus, and measurable results.
Develop actionable, data-driven plans aligned with business objectives.
Launch integrated marketing initiatives that engage target audiences.
Equip sales teams with tools, insights, and assets to close deals effectively.
Use data to inform decisions and measure impact.
Colombia, Spain, UK, Germany, Belgium are some of the countries I have lived and got to know their market
I have worked as Brand & Product Manager, Marketing Manager, Freelance specialist in Digital Marketing, Communication specialist and Category Manager
I have owned 3 different business from food and office supply products to services in marketing.
Strategy is nothing without execution. I have crafted products and services from concept to launch. A hands-on atittude always get what it wants
Companies I have collaborated with through my professional trajectory
I love hearing attentively – It’s fascinating and intriguing to get to know your business story.
I encorage you to send me an email with your story and your questions. You will get my answer back with prontitud and care.
Copyright 2025 Lorena Gil. All Rights Reserved.