WHAT I DO BEST
Whether your business is struggling to increase sales, setting up a new venture, or redefining your strategy to reach other companies, I help you cut through the noise and get results. With a clear, actionable plan tailored to your market, I turn challenges into opportunities and make sure your products reach the clients who matter most.
In today’s competitive B2B landscape, marketing and sales face increasingly complex challenges. As AI reshapes the rules of the game, companies need more than technical skills – they need experienced, entrepreneurial strategic marketers who can turn complexity into opportunities for growth.
Yet many companies that fail to understand these shifts early often find themselves reacting after opportunities have already passed.
When marketing is reactive and driven by assumptions or latest sales requests instead of market intelligence, businesses begin to lose momentum, then:
I combine AI-powered market intelligence with strategic marketing to help businesses make smarter decisions with confidence.
From strategic frameworks and market insights to tangible action, these case studies demonstrate how I translate complex challenges into actionable strategies and market opportunities across industries and business contexts.
The Nextera brand by Solina and its solutions had low awareness both internally and externally. I was brought in to build brand awareness and effectively communicate Nextera by Solina’s offerings in the plant-based meat category, as well as to drive lead generation through performance marketing.
Rubies’ growing portfolio of licensed brands required additional support in brand and portfolio management, ranging from soft to hard licenses in the Spanish market.
I was initially hired to manage the soft licensed brand portfolio and eventually took on responsibility for the hard brands -such as Disney, Marvel, Warner Bros- and all related marketing activations.
The business aimed to increase sales among current customers and attract new ones. To achieve this, new products were developed, and a brand update was needed.
They sought to refresh their visual identity, make their product portfolio more appealing to customers and prospects, and ultimately boost sales.
De la Peña was a personal entrepreneurial project focused on commercializing tropical and exotic dried fruits. As co-founder, I was responsible for marketing & sales. Generating initial sales and achieving profitability was essential.
Rely on a marketing professional who combines strategic vision with a hands-on approach to execution. I don’t just design plans—I make them happen. With strong analytical skills, I translate data and market insights into clear actions, and my experience as an entrepreneur gives me a practical understanding of business challenges and how to navigate them.
That blend of strategist, doer, analyst, and entrepreneur is rare. But it’s exactly what I bring—ready to help your business grow with clarity, focus, and measurable results.
Develop actionable, data-driven plans aligned with business objectives.
Launch integrated marketing initiatives that engage target audiences.
Equip sales teams with tools, insights, and assets to close deals effectively.
Use data to inform decisions and measure impact.
Colombia, Spain, UK, Germany, Belgium are some of the countries I have lived and got to know their market
I have worked as Brand & Product Manager, Marketing Manager, Freelance specialist in Digital Marketing, Communication specialist and Category Manager
I have owned 3 different business from food and office supply products to services in marketing.
Strategy is nothing without execution. I have crafted products and services from concept to launch. A hands-on atittude always get what it wants
Companies I have collaborated with through my professional trajectory
Discover step by step what I can do for your business and how to become your strategic partner to empower your marketing initiatives.
Start with a click on “Take me there” and find the multiple options designed to deliver what your business deserves: Exellence.
Copyright 2025 Lorena Gil. All Rights Reserved.