Who I am
A marketing professional with 10+ years of international experience driving growth across B2B and B2C.
With a proven track record of leading projects from inception to successful launch, achiving business objectives and, coordinating international & cross-functional teams.
I’m pasionate about delivering practical, customer-focused solutions with a strong commitment to innovation and results.
My dual-path
Over the years, I’ve built my career across Colombia and Europe, moving seamlessly between entrepreneurial ventures and corporate environments. This dual path has equipped me with the strategic expertise to design data-driven marketing and brand plans, as well as the hands-on experience to execute them end-to-end.
What sets me apart is my go-beyond approach: I don’t just manage projects, I take ownership of the entire process—from product development and brand strategy to impactful campaigns and flawless delivery.
Along the way, I’ve developed a versatile skill set that allows me to deliver results across multiple areas of marketing, including:
- Performance marketing
- Campaign strategy
- Digital marketing
- Brand communication
- Product launches
- Market & consumer analysis
International experience
I’ve expanded my professional journey from Colombia to UK, Spain, Germany, and most recently Belgium, gaining firsthand experience in diverse markets and cultures.
Living and working abroad has taught me adaptability, resilience, and the ability to quickly integrate into new environments. These international experiences have not only shaped my professional perspective but also fueled my curiosity to understand people, ideas, and cultures with openness and authenticity.
Values
My core values guide the way I work, make decisions, and collaborate—shaping not just what I do, but how I do it.
Adaptability
Seeing challenges as opportunities to learn, and adjusting quickly.
Determination
Setting clear objectives and keep the perseverance to achieve them
Openess
Embracing new ideas, perspectives, and experiences with curiosity and respect
Collaboration
Co-creating solutions, learning from one another, and ensuring that success is shared.
Life & Mindset
I believe life is movement, and movement is living. Staying active—through meditation, hiking, mountain biking, running, swimming, or gym workouts—helps me stay balanced, energized, and present.
Beyond physical activity, I approach life with curiosity and intentionality:
- Gratitude is my daily practice
- Active listening is how I learn from others
- Kindness guides how I see and interact with the world
- I embrace the truth that everything, absolutely everything, is temporary, and let that perspective shape how I live, work, and connect.
Copyright 2025 Lorena Gil. All Rights Reserved.