How do you get inspired and informed?
Inspiration comes from many sources, and it’s a very personal choice. Some prefer deep focus and reflection, while others follow the flow of the moment.
For me, inspiration comes from nature, books, or exercise—but also from exploring information across topics. Often, while researching, I encounter fascinating insights about markets, companies, news, or scientific papers, especially in psychology, a field I’ve always been passionate about. When that happens, I capture the key idea—writing it down, recording, or taking a photo.
Over time, I realized these insights could be valuable to others, which is why I decided to share them through writing. As an experienced marketer, I am mindful of misinformation and understand the importance of fact-checking. That’s why every article includes its sources, giving readers the option to verify or explore further.

Summary of Books
Interesting books, exploring new ideas and concepts

Articles with facts what work in marketing
Marketing, data analysis, psychology...

Articles that bring awareness
Purpose-driven companies, meditation, sustainability
Insights
inspire changes
These insights have guided me throughout my marketing career—sometimes in ways I only recognize when facing a new challenge.
Here are some examples of how drawing inspiration from these insights has shaped different behaviors and approaches.

Stay awake of what's happening
Staying updated doesn’t mean reading the news every day or taking every new course in my field. It’s about taking the time to understand how the world is changing and anticipating what’s coming next.

Upskill constantly
What we know is only a fraction of total knowledge. The more I learn across different subjects, the more I realize how much there is to learn. This awareness drives a mindset of continuous growth, one that I encourage in myself and those around me. Be curious. Be open. Keep learning.

Do business with energy and efficiency
Observing inspiring people who achieve the unthinkable reminds us of what’s possible. But inspiration isn’t only about fame, money, or recognition—it’s also about life-changing impact. Across all levels of success, one pattern repeats: the way they invest and manage their energy.
Start implementing changes today
I encourage you to explore new ways to stay inspired and informed. Download this booklet to discover actionable insights for B2B businesses.
Ask Me Anything
I’m excited to hear your business story and explore how I can help you achieve your goals.
Copyright 2025 Lorena Gil. All Rights Reserved.
