Think like a Entrepreneur,
Act like A
Marketer
Entrepreneurs don’t just see challenges—We see opportunities. That’s how I approach marketing: with the drive to uncover growth potential and the determination to turn it into measurable results. I deliver clear, actionable strategies that boost sales and brand impact. But strategies alone aren’t enough—results are what truly matter.
The case studies below showcase how I’ve transformed ideas into success stories. For me, every project is more than an assignment—it’s a mission I embrace as my own, fueled by an entrepreneurial mindset and a relentless focus on results.
Entrepreneurial Ventures
A look at my former entrepreneurial endeavors
De la Peña was a personal entrepreneurial project focused on commercializing tropical and exotic dried fruits.
The goal was to promote healthy habits by encouraging consumption of dried tropical fruits like mango, banana, physalis, and pineapple—improving convenience and expanding their use for more occasions.
I designed and executed the complete marketing and sales strategy in key local markets, achieving strong results despite a limited budget.
Ecolider
Ecolider Stationary
Ecolider was a stationery business I founded in one of the largest shopping malls in my hometown.
I successfully ran the business for two years, providing office supplies and tailored services to both the shops within the mall and local customers in the surrounding area.
The shopping mall is Parque Arboleda and is located in Pereira, Colombia.
Employers & Freelance Highlights
An overview of companies and business I have collaborated with
Solina Group
Food ingredients manufacturer
Termoinnova
Safety elements for workwear - Manufacturer
Rubies Costumes
Costumes manufacturer
Tours for today
Tourism Business
Feliciviajes
Online travel agency
Cuesta & Marchena
Real estate agency
L&G
Project in logistics & transportation
Featured Projects
A track record of successful collaborations
Solina
Solina is a food ingredients manufacturer with international presence.
I had the privilege of working as Category Manager in Belgium. This role not only deepened my expertise in the food industry but also sharpened my skills in communication, digital marketing strategy, and market research.
From developing online campaigns across the European market and creating impactful content and sales assets, to delivering comprehensive market and consumer insight reports, I consistently achieved strong results. My entrepreneurial mindset, proactive approach, and results-driven attitude were key drivers of these successes.
www.solina.com
Termoinnova
Termoinnova is an innovative company in Colombia, specializzed in the manufacturing of safety elements for workwear.
I was responsible for designing, managing and deploying the digital content of Termoinnova and its innovative product catalog, collaborating remotely from Barcelona on a project based in Colombia.
During this time, I developed their portfolio, strengthened their digital communication, and executed targeted Google Ads campaigns with precision and impact.
Rubies
Rubie’s Costume Company is the world’s largest designer, manufacturer, and distributor of costumes and accessories.
I had the opportunity to work with Rubies Spain as a Brand Manager from 2015 and later as a freelancer from 2020. During our collaboration as freelance, I developed the Social Media Plan, enhanced the brand’s presence on social networks, launched campaigns on Facebook Ads, and optimized the content of their catalog on Amazon.es.
If your company or business is in the toy or costume sector, I invite you to explore the products under the best-licensed brands at:
Other projects
Blossom Filigree jewelry design
Blossombyil is a small business based in London, UK, dedicated to the design of filigree jewelry. I advised the business owner and offered her customized tools tailored to her way of working. We defined the communication style, brand identity, buyer profile, and key social media platforms in 2020.
Mapping world-lab Virtual scenarios
I collaborated with MWL to launch lead‑capture campaigns through Google Ads in 2021.
Digital marketing services
I joined their team as a freelance Marketing Analyst to support a major European client’s Marketing Automation project. Using the Marketo platform, I collaborated closely with the team, contributing to campaign execution and optimization in 2021.
Customers reviews
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