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Professional Experience

I am a Marketing specialist with more than 10 years of experience both in a multinational company and in my own projects. I work autonomously as a freelance in marketing, since 2020.

In Colombia, I set up a stationery business in one of the best shopping centers in the city. Two years later, I decided to get 100% involved as co-founder of De la Peña Dehydrated. We started with a small retail store, our own brand and product line, and then sales to national distributors.

Taking for granted the Microsoft package: excel, word, ppt… that every professional should know, I have experience with:

  • SAP
  • BI analysis
  • Outlook
  • Social Media Platforms: Facebook, Instagram, Linkedin.
  • Google Suit
  • Canva 
  • Movavi video editor

Unlike many fellow freelancers, my decision was driven by my entrepreneurial spirit. I quit my job as a brand manager in a multinational company to be able to create my style of work and life.

What I have achieved has been with a lot of effort, dedication, and discipline.

I know what it means to start from scratch, with limited resources and few opportunities. From this I learned to adapt quickly, to be ingenious and recursive, but especially to see each difficulty as an opportunity.

I commit to my clients’ projects as my own.

I have total confidentiality with the shared data and exclusivity of collaboration with clients by sector.

I manage my honesty through assertive communication.

My family has always been entrepreneurs out of necessity and at the age of 17 I started helping manage one of my father’s micro-business stores. When I graduated from university, I was already managing the company, and the adventure of new businesses has been with me ever since.

I studied Marketing and Advertising in Colombia for a professional career. When I graduated and with a scholarship, I traveled to the United Kingdom to perfect my English. Then I moved to Spain to do a master’s degree in Creation and Management of Innovative Companies at the University of Barcelona, thanks to another scholarship. Right there I studied for a postgraduate degree in Digital Marketing. And in 2020 I took a German course that I complemented with a 3-month stay in Germany.

My curiosity about the human psyche is infinite. I have taken online courses on the fundamentals of neuroscience, psychology, and readings of the mind and/or human behavior in a self-taught way. I look for ways to understand it through books, courses, scientific documentaries, experts in the area, etc.

Continuous and constant learning stimulates me

Professional Trajectory

What I write about

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